The Video Series
Brand Haiku #1: Sustainable Differentiation
Benson Brand Strategy now has its own YouTube Channel – 57 Brand Haikus
The YouTube channel is the single source for all Fifty-Seven Brand Haiku Videos. The running time for each video is between 45 and 60 seconds.
Each Brand Haiku Video describes how to build and sustain a brand; how customers think, behave, and choose a brand.
Considered collectively, the videos convey the authority, competitive advantage, and value of owning a strong and favorable brand.