Joseph is a brand strategist with over thirty years of experience. He is the author of "Fifty-Seven Brand Haikus".
He defines and expresses the brand strategies for financial services, educational institutions, non-profits, healthcare, and retail clients.
Clients choose him when they are preparing for an IPO, acquiring competitors, entering new categories, or building a brand portfolio.
The brands Joseph defines strengthen his clients’ businesses and drive their marketing and messaging strategies.
Joseph also trained as a filmmaker. He was nominated for an Academy Award in 1982.
The February 15th PC Magazine cover story names the Brand Haiku (Fifty-Seven Brand Haikus) one of the “23 Must-Have Alexa Skills for Your Small Business”
“Based on Joseph Benson's book, “Fifty-Seven Brand Haikus”, this skill plays 57 concise bits of brand wisdom through Alexa.
Brand Haiku describes how to build and sustain a brand, and how customers think, behave, and choose brands.
Example command: "Alexa, ask Brand Haiku to play a haiku."
The Amazon Echo Alexa version of the Fifty-Seven Brand Haikus, developed in partnership with XAPPmedia, is available at no charge on Amazon