Fifty-Seven Brand Haikus
Benson Brand Strategy is proud to introduce its new book Fifty-Seven Brand Haikus.
Each of the fifty-seven haikus is elegantly succinct—approximately sixty words.
Taken individually, each haiku describes how to build and sustain a brand; how customers think, behave, and choose a brand.
Considered collectively, the fifty-seven haikus convey the authority, competitive advantage, and value of owning a strong and favorable brand.
The haikus may be read in any order.
The Brand Haiku Reviews